Optimum Nutrition Honored With 27 Nominations for Bodybuilding.com Supplement Awards

Optimum Nutrition’s (ON) best selling Gold Standard 100% Whey has been recognized as Bodybuilding.com’s Supplement of the Year every year consecutively since 2005. So it should come as no surprise that the sports nutrition industry’s innovation and quality leader has been nominated for a broad range of ‘bests’ in this year’s highly anticipated installment of Bodybuilding.com’s annual Supplement Awards. In addition to being in the running for Brand of the Year, 17 different ON products are listed in 15 separate categories including Supplement of the Year, New Supplement of the Year, and Protein Powder of the Year.

“ON was founded with a mission to provide all types of athletes innovative products of consistently high quality,” said Jay Jacobsen, Marketing Manager for ON at the company’s headquarters in Aurora. “To be recognized for excellence in an online poll of the nation’s premier Internet-based sports nutrition retailer is an honor we are proud to accept year after year.” Winners will be announced during Olympia Weekend in Las Vegas, September 24th through 27th, where the ON team with be busy sampling exciting new products.

Optimum Nutrition has a long history of performing well beyond expectations. This philosophy was at work when the company built its own state-of-the-art manufacturing facility in Aurora, and continues to this day with hands-on management over every aspect of the production process. To further assure uncompromising standards of quality, ON’s manufacturing facility is NSF GMP Registered and AIB GPM Certified.

THE VOTING HAS BEGUN! Vote now for the 2009 Bodybuilding.com Supplement Awards at Bodybuilding.com. Plus you get a 5% off coupon!

Source: PR.com

Bodybuilding Legend Shawn Ray Signs With Supplement Company GENr8

Retired IFBB Hall of Fame bodybuilder Shawn Ray has joined GENr8, Inc., the exclusive marketers of Vitargo S2. Shawn will be a Chief Consultant and Strategist to GENr8 in the areas of marketing and promotions related to bodybuilding and its athletes, both professional and amateur, creating opportunities for charity events, as well as muscle camps, pro bodybuilding competition, and sponsorship opportunities.

Shawn retired from competitive bodybuilding in 2001 after a successful 13-year career. He enjoyed 12 consecutive years as a top 5 finalist in the Mr. Olympia contest while achieving 1^st runner up in both 1994 and 1996. Shawn is a writer and radio host of MD Radio with Muscular Development Magazine and has over 22 years experience in the sport ranging from competitor, contest promoter, master of ceremonies, journalist, and event organizer. “My time on the contest stage and behind the scene in the sport of bodybuilding has prepared me for an opportunity such as this, where I can continue to help others grow while sharing the superior benefits of a patented, scientifically proven product like Vitargo S2”, stated Ray.

Shawn will be working directly with GENr8 President and CEO, Anthony L. Almada, B.Sc., M.Sc. a graduate of UC Berkeley. Anthony is a nutritional and exercise biochemist and was the co-founder and past-president of EAS. He has collaborated on over 50 university-based sports nutrition studies and has worked in the nutrition industry since 1975. “We are elated to bring Shawn onto the team. He is a uniquely business savvy retired pro athlete that brings a wealth of insight and value, and a fantastic relationship network. The value and integrity in his name and persona only add to his impressive skills and work ethic”, offered Almada.

GENr8 is an evidence-based performance nutrition company with deep roots in university research, led by a management team with over 125 years of nutrition industry expertise. GENr8 has had the exclusive rights to Vitargo in North America since December 2007 and has distribution into 4 continents. GENr8 is sold in over 1,800 GNC stores, in a rapidly expanding variety of Authorized Resellers across the USA and Canada, and on www.bodybuilding.com. Nationwide distribution into Canada is anticipated by the end of 2009. GENr8 also has distribution in the UK, and in Australia through GENr8 Australia Pty Ltd.

Vitargo S2 is a university proven carbohydrate with composition patents in five countries/ continents. It is the only starch-based carbohydrate with superior digestion, absorption, insulin response, and muscle glycogen/recovery evidence in humans. GENr8 is used by a variety of collegiate, elite, and pro athletes and teams—from auto racing to windsurfing—and is the official performance nutrition provider to the Columbus Crew, the 2008 Major League Soccer Cup Champions. Each batch of every GENr8 product is subjected to the most rigorous testing for substances banned in sport, conducted by the only World Anti-Doping Association-experienced laboratory in North America, Banned Substances Control Group (www.bscg.org).

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Source: NPI Center

ABB Racks Up 6 Nominations For Bodybuilding.com Supplement Awards

ABB, known to a loyal following of athletes as The Force in the Gym Since 1985, has been nominated a total of 6 times in the 2009 edition of Bodybuilding.com’s annual Supplement Awards. Steel Bar is up for Protein Bar of the Year, Extreme XXL is nominated for Weight Gainer of the Year, and 3 beverages – Diet Turbo Tea, Speed Stack and Speed Shot Intensity – are on the ballot for Energy Drink of the Year. Additionally, ABB’s print advertising, which appears regularly in popular fitness magazines, has been nominated for Ad Campaign of the Year.

“We’re proud to have ABB recognized for excellence in so many ways by the sports nutrition industry’s most prominent online retailer,” said Jay Jacobsen, ABB’s Marketing Manager in Aurora. “Long-time customers know that we invented the concept of ready to drink performance, and ABB looks forward to building on our hard-earned reputation as a company that makes the extra effort to exceed expectations.”

Consumers appreciate the fact that ABB conceptualizes, formulates and packages products at company owned and operated facilities. Hands-on involvement in every step of the production process, and a commitment to maintaining GMP compliance, assure that ABB performance supplements consistently set higher standards for taste, purity and overall quality.

Source: NPI Center

THE VOTING HAS BEGUN! Vote now for the 2009 Bodybuilding.com Supplement Awards at Bodybuilding.com. Plus you get a 5% off coupon!

TapouT Signs Licensing Agreement with Champion Nutrition

TapouT, the premier mixed-martial arts apparel, gear and lifestyle brand, announced today a licensing agreement with Champion Nutrition to offer sports enthusiasts TapouT Sports Nutrition products. Under this relationship, Champion Nutrition will design, distribute and market the Tapout Sports Nutrition brand to all retailers in the United States and abroad. TapouT Sports Nutrition products will be available in mass-market retailers beginning this summer.

“TapouT is thrilled to be working with Champion Nutrition to offer our fans, fighters and every athlete premium sports nutrition products that will let them train harder and reach their goals,” said Punkass, TapouT Co-CEO and Co-Founder. “TapouT is about expressing your passion and attitude, and whether it’s through our clothing or nutritional products, we want our company to help take that emotion to the next level.”

TapouT Sports Nutrition products will feature premium sports supplements that will allow mixed-martial arts fighters, bodybuilders, and athletes-in-training to increase muscle size and strength. The products are competitively priced and engineered with research-tested ingredients, including highly absorbable forms of protein, creatine, hydration drink formulas and more, to deliver results for serious minded athletes and boost endurance for those pushing their physical limits.

"It’s an honor to develop a line of sports nutrition products under the TapouT name,” said Mark Post, President of Champion Nutrition. "Champion Nutrition has been developing sports nutrition products for athletes and champions in all sports for over 26 years. We look forward to working with TapouT to introduce our nutritional performance expertise to the mixed-martial arts community and all TapouT fans around the world.”

“TapouT has built a stellar reputation by supporting mixed-martial arts fighters in every facet of their career,” says TapouT Co-CEO and President Marc Kreiner. “We’re excited to team with Champion Nutrition to expand our support for these athletes by providing the supplements they need to maintain their training and take their game to the next level.”

About TapouT

TapouT is the world’s leading mixed-martial arts apparel, gear and lifestyle brand on the market today. TapouT started as a vision by Co-Founder Charles “Mask” Lewis Jr., and has since become a pioneer of the MMA movement and a $100 million empire. Representing some of the biggest MMA superstars including Chuck Liddell, Frank Shamrock, Thiago Alves and Anthony Johnson, TapouT produces the hottest apparel for men, women and children. Their distinctive, authentic logo graces everything from clothing, accessories, and gear, to nutrition products and a magazine. TapouT is also the exclusive apparel sponsor for Spike TV’s “The Ultimate Fighter” through 2011.

For millions of fans worldwide, the TapouT lifestyle inspires those to reach their goals and know that anything is possible if they “Simply Believe.”

About Champion Nutrition

Champion Nutrition is a Sunrise, FL based designer, marketer and manufacturer of performance-based sports nutrition products. Champion maintains its own 135,000 square foot GMP-certified manufacturing facility. Currently in their 26th year, Champion’s attention to product formulation for athletic performance is legendary and makes them one of the most well-respected sports nutrition companies in the industry. Champion Nutrition is the Official Sponsor and sports nutrition provider of world-class Mixed Martial Arts organization, American Top Team (ATT). This summer, Team Champion Nutrition Athletes Mike Thomas Brown and Thiago “Pitbull” Alves will be fighting in the biggest events in WEC and UFC history. Both televised events will be seen by over 2 million viewers, all watching Team Champion Athletes wearing the Champion Nutrition logo proudly.

See the Specials of the Week at Bodybuilding.com!

Source: Earth Times

Metabolic Technologies, Inc. Announces HMB Product of the Month: Optimum Nutrition HMB 1000 Caps

Optimum Nutrition is a leading manufacturer of nutritional supplements, owning and operating two brands (Optimum Nutrition and American Body Building) with a comprehensive line of products across multiple categories. The mission of Optimum Nutrition is to produce distinctive, affordable, premium-quality products while making every effort to anticipate customer needs and meet the demands of a dynamic market with innovative products, effective support materials and unsurpassed service.

Published research has shown that HMB has an effect on increasing muscle mass and strength. Three grams of HMB per day can help muscles combat protein breakdown, assist in muscle repair and support increased endurance.

Optimum Nutrition HMB 1000 Caps is among one of the most popular HMB supplements on the market. The product’s popularity is due in part to the single capsule serving size. Rather than take several capsules at each serving, individuals taking Optimum Nutrition HMB 1000 Caps need only take one capsule, three times daily.

For more information visit http://www.hmb.org/.

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Bodybuilding.com Proves Consumers Still Value Health, Even in Down-Turning Economy

Bodybuilding.com, the Internet's most-visited bodybuilding and fitness site and largest retailer of nutritional supplements, proves that consumers still value health, even in a down-turning economy. Despite the depressing waves of bankruptcies, down-sizing, and budget cuts many companies are currently facing, Bodybuilding.com is experiencing a record 34% year-over-year growth rate, and sales are continuing to climb.

With the obesity epidemic still on the rise and fast-food restaurants placing even more emphasis on their “Value Meals”, it’s great to see consumers aren’t seeing their health as a discretional area to make economic cutbacks. Bodybuilding.com customers aren’t hesitating to load their shopping carts with the supplements they need either—the average order size has increased 7.4% over the previous year.

The Bodybuilding.com company mission focuses on helping their visitors reach their health, fitness and appearance goals through free information, real life motivation and cost-competitive supplementation. By working hard to stay focused on their bottom line—the success of their customers—Bodybuilding.com continues to prosper.

“People realize their health is all they have, and that without good health they don’t have anything. No matter what economic change someone experiences, their health is the one thing they have control of and always have the power to change,” explains Bodybuilding.com CEO Ryan DeLuca.

Bodybuilding.com offers more than 8,500 health and fitness supplements & accessories to help people achieve their fitness goals. They offer more than 25,000 pages of FREE bodybuilding & fitness information, including more than 12,000 articles (written by 525+ writers), video & audio segments, and new content added daily.

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Optimum Nutrition Launches WheyGoldStandard.com

While you’re surfing the web for the latest supplement information, take an entertaining, historical look at whey protein.

You might think it’s the new kid on the block for bodybuilding and strength training, but whey’s as old school as it gets, having been around for over 2500 years.

WheyGoldStandard.com also provides a scientific explanation of how whey works for muscle building, and offers pro athlete testimonials for inspiration.

Got a story of your own to tell about ON Gold Standard 100% Whey?

Grab a camera and shoot the results off to ON.

The best video as selected by our team of judges wins 100 pounds of the sports nutrition industry’s best-selling protein.

That’s a year’s worth of whey shakes for some people! Get details – and lots of great information – by following this link to WheyGoldStandard.com.

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Optimum Nutrition Launches OptiMen.com

Ever wondered what all goes into making a high-potency gender-specific multivitamin formula like Optimum Nutrition's Opti-Men?

Find out exactly what distinguishes the 75+ active ingredients in this popular 3 tablet a day formula.

All you have to do is log onto Optimen.com to explore every aspect of the 5 Performance Blends that comprise ON Opti-Men.

For example, you’ll learn that Cauliflower Powder was included in the Phyto Blend for fiber, folic acid and a sulfur compound known as allicin.

Check it out and see for yourself.

There are over 75 different ingredients to explore after clicking the floating ON Opti-Men tablet at the introduction.

This new micro-site experience could open up a whole new world of micronutrients for you.

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An Interview With Protein Legend Rheo H. Blair

Charles Welling is writing a book on Hollywood nutritionist Rheo H. Blair. He writes about his research at rheohblair.blogspot.com. If you are interested in learning more about Rheo H. Blair, please read Charles’ blog to find out more about this amazing man.

How did you meet Rheo Blair and how was your relationship with him?

CW: It began with Rheo’s frequent guest appearances on ABC Television’s A.M. Los Angeles with Regis Philbin in the late 1970’s. His segments dealt with a variety of topics, healthy recipes which he demonstrated in the studio kitchen, exercises – he jumped on his mini trampoline once, etc. His most popular appearances were when he brought before and after photos of his students – blown up very large and mounted on foam board — whose bodies and health had been dramatically – and I mean dramatically — transformed under Blair’s guidance. These were remarkable, eye popping photographs of people, mostly young men, showing how they looked before Blair’s program and again a few weeks later after working with Blair. The photos and the stories of health transformation that went with them really got my mother’s attention whenever she saw Rheo on the show. You see I had been a sickly child and my parents did not know where to turn for help; they had tried several approaches. Finally, having seen many of his cases on Philbin’s show, my parents contacted Rheo and set up an appointment to speak with him at his home. I vividly recall that day, seeing all the before and afters and realizing that here was a program that could give me the health and vitality that had eluded me for so long. Rheo saw my interest and enthusiasm and immediately accepted me as a client – which was a stroke of great luck for me since he had a lengthy waiting list at any given time. I moved in with him two weeks later and stayed for several months during which time I was under his 24 hour care and tutelage. Each day I consumed several hundred grams of protein, supplements in the form of 500 capsules and pills – and again, this is each day. In addition I underwent three hours of blood circulation enhancing physical therapy treatments Monday through Friday, did a few minutes of light exercise and slept 12 to 16 hours a day. That, in a nutshell, was the Blair program that transformed my health and made me one of his before and afters.

The journey of healing during the transformation was, for the most part, very pleasant. Rheo and I got along well; indeed he was easy to get along with! Rheo was a people lover and people loved him. He was such a fascinating person; unlike anyone else I have ever met. He treated me very well and was generous with his time and attention. And there was always something interesting going on at his home. I can’t tell you how many Hollywood celebrities I met during my time there. It was a thrilling experience in so many ways.

What was Rheo H. Blair’s real name? Why did he change it?
CW: His given name was Irvin P. Johnson.

Read The Complete Interview Here:

Interview with Charles Welling about Rheo H. Blair

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Get to the Bottom of Gold Standard 100% Casein™ with ON’s New E-Z Scoop Opening

What’s the difference between a 110 millimeter opening and one that’s 135 millimeters? The answer is how easy it is for big-armed strength athletes to get to the bottom of the sports nutrition industry’s best-selling casein protein. When it comes to sustained-release nighttime anti-catabolic support, Optimum Nutrition’s (ON) Gold Standard 100% Casein is, by far, the most popular choice.

Their all-micellar casein formula is highly anti-catabolic, meaning it helps minimize the naturally-occurring breakdown of muscle fibers after intense resistance training.

"This promotes the anabolic muscle rebuilding process that follow,” said Rachel Hopkins, a Food Scientist at ON’s Aurora research laboratory. “We think that the bodybuilders and strength athletes who’ve made Gold Standard 100% Casein number one will appreciate how easy it is to scoop those last few servings from the bottom of 4-pound containers.”

ON engineered the new E-Z Scoop Opening and retains all rights to this revolutionary container design. Consumers will find all flavors of Gold Standard 100% Casein sold this way including Creamy Vanilla, Chocolate Supreme, Cookies and Cream as well as Banana Cream.

Founded in 1987, Optimum Nutrition is a leading manufacturer of premium sports nutrition products. Recognized for both quality and innovation, the company maintains two distinct brands – Optimum Nutrition and American Body Building – and is distinguished by oversee every aspect of product formulation and production. ON’s Aurora manufacturing facility is NSF GMP Registered and AIB GMP Certified to assure consistently high quality standards.

Annik Naylor Nutrex Ad Shoot

You've seen the Nutrex Vitrix ad in all the mags featuring Annik Naylor.

Now check out the shoot video...



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